Private Label Wet Wipes MOQ and Cost Breakdown by Pack Type

A wet wipes order brings together several materials, and each one has its own minimum. The factory buys or converts nonwoven substrate in master rolls, mixes the liquid in batches, and — most important for MOQ — orders printed packaging film made for your artwork. Each production run also needs line set-up time: changing sheet size and folding, loading film, cleaning between formulas.

The MOQ is the point where those fixed costs are spread over enough packs to make sense. That is why the biggest lever on MOQ is usually the packaging, not the wipe itself.

The table compares common formats. Our figure is the typical starting point we quote. To show how much the market varies, we also list figures that other suppliers publish on their own websites (sources at the end). Treat all of them as starting points to confirm in a quotation, not fixed rules.

LX Wipe: for a custom private label SKU, MOQ is typically from about 10,000 packs per SKU (roughly 200–300 cartons, depending on pack size and printing). We confirm the exact figure for your format in the quotation.

We do not publish price lists, because a 10-count travel pack and an 80-count lid pack are different products. What we can explain is where the cost comes from, so you can see which decisions move the price:

Several costs come up only on the first order or when artwork changes. Ask for each one as a separate line, so it is clear what repeats and what does not:

• Printing plates or cylinders for the packaging film. They are made per design and colour, so a new design or colour change means a new set.
• Custom tooling if you want a non-standard lid, canister or embossing pattern.
• Samples and courier: development samples of the formula and substrate, then pre-production samples in the final pack.
• Testing and documents for your market, for example microbiological tests, a cosmetic safety assessment or flushability tests.
• Inspection if you appoint a third-party inspector before shipment.

1. Start with one SKU and one size. Splitting a first order across many scents or counts multiplies packaging minimums.
2. Share a design system. If several SKUs use the same base artwork with a colour or text change, ask what can be shared.
3. Use stock components. Standard lids and canisters in stock colours avoid tooling costs.
4. Consider white label for the test. A labelled stock product can get you to market faster. See private label vs white label wet wipes for the trade-offs.
5. Match a benchmark, don’t over-specify. Bring the product you want to beat: matching its sheet size and GSM avoids paying for a heavier wipe that customers do not notice.

The more of these you specify, the closer the first quotation is to the final price. You can download our RFQ checklist (CSV) to fill in offline.

• Product type and use (e.g. sensitive baby wipes, kitchen degreasing wipes)
• Destination market(s) and sales channel (retail, wholesale, Amazon)
• Substrate preference (plastic-free or not), GSM if known, emboss pattern
• Sheet size, wipes per pack, packs per carton
• Formula: standard or custom, fragrance or fragrance-free, any key ingredients or claims
• Pack format: sticker, lid, canister, sachet, multipack
• Artwork status: finished files or design support needed
• Quantity per SKU and number of SKUs
• Incoterm (EXW, FOB or CIF) and destination port
• A benchmark product or photo, if you have one