Wet Wipes Packaging Guide: Flow Packs, Lids, Canisters and Sachets

The counts are typical ranges from our product specifications, not limits. Pack format is also the biggest driver of MOQ and unit cost, so read the MOQ and cost guide by pack type before you decide.

Flow-packs are made from flexible laminated films. A printed outer layer (often PET or OPP) is laminated to a sealant layer (usually PE) that forms the heat seals and the moisture barrier. Some brands are moving to mono-material PE structures, which are easier to recycle where PE film collection exists. These should be tested for seal strength and moisture loss over the shelf life before switching. Lids are typically injection-moulded PP. Canisters and tubs are rigid plastics such as PP or HDPE.

In the EU, the Packaging and Packaging Waste Regulation (EU) 2025/40 has applied since 12 August 2026 and replaces national packaging rules. The Commission says a harmonised packaging labelling system will apply from 2028, and that requirements such as recyclability of all packaging, recycled content in plastic packaging and limits on empty space apply from 2030 (European Commission). Wet wipes that contain plastic must also carry the “PLASTIC IN PRODUCT” marking set out in Implementing Regulation (EU) 2020/2151. That is a product rule, but it is printed on the pack.

In the UK, consumer wet wipes containing plastic are being banned (UK ban guide), and packaging extended producer responsibility applies to obligated businesses. Check your own obligations with your UK compliance adviser.

Requirements vary by market and product category (see regulations by market), but cosmetic wipes typically need:

• Product name and function
• Net quantity (sheet count; some markets also expect sheet dimensions)
• Ingredient list (INCI names for cosmetics)
• Directions and warnings
• Name and address of the responsible company, plus country of origin where required
• Batch code and expiry date or period-after-opening symbol
• “Do Not Flush” symbol where required, or tested flushability wording (flushable guide)
• Plastic marking (EU) and any recycling marks
• Required languages, for example English and French in Canada, Arabic and English for key items in the Gulf
• A barcode

Most retailers and marketplaces expect a GS1 barcode (GTIN). Each pack size, count and scent needs its own number (GS1).

Amazon publishes packaging and prep requirements for FBA in Seller Central, including rules for products that contain liquid, poly-bagging and suffocation warnings, scannable barcodes and carton limits. These rules change, so check the current version for your marketplace before you finalise the pack and carton. In practice, wipes for Amazon benefit from a lid or a strong reseal, a pack that passes drop and leak checks, and a master carton that protects the packs from crushing. If you sell multipacks, decide whether they are shipped as a sealed set with its own barcode.

Packs go into corrugated master cartons. Typical decisions are packs per carton, the carton strength suited to the stacking height in containers and warehouses, shipping marks, and the carton barcode or labels your warehouse or 3PL requires. Carton size also determines how many cartons fit in a 20′ or 40′ container, which feeds into your landed cost. Ask the supplier for carton dimensions and gross weight for each SKU at the quotation stage.

1. Get the dieline from the supplier for the exact pack size, including the sticker or lid position and the seal areas.
2. Keep text and barcodes out of seal areas and folds.
3. Check the minimum font sizes and mandatory items for each market.
4. Check barcode size and contrast so it scans.
5. Provide print-ready files (vector, CMYK or specified spot colours, outlined fonts, bleed).
6. Approve a digital proof, then, where possible, a printed sample pack before mass production.

LX Wipe can prepare layouts from your logo and brand guidelines, or print from your finished files. Our baby wipes brand guide explains where artwork fits in the launch timeline.